Standards of Das WeltAuto dealers

There are 38 dealers in the Das Welt network who offer the best services in the field of used cars.

Every dealer has to meet strict standards for the sale, additional services and appearance of the floor space. The standards are reviewed every year by mystery shopping: a mystery shopper comes to the dealer and shows interest in a car and additional services. The dealer has to prove his or her professionalism in a natural environment; naturally, he or she does not know that the client is a mystery shopper. Evaluation follows and continuous improvement in the field of the sale of used cars is discussed with the dealer on the basis of the results.

  1. Floor space for the display of used cars
    1. Size of the floor space
      1. The size of the floor space is given by the number of vehicles shown. The minimum number of vehicles shown for sale that the dealer has to meet in order to be incorporated in the used car programme is 30*. Each car shown requires an area of 20m2, i.e. the area designated for the sale of used cars must be at least 600m2 **.

        * at least 20 vehicles for the first 6 months of operation
        ** at least 400m2 for the first 6 months of operation
    2. Prodejna Location of the used-car showroom
      1. The entire area of the used-car showroom should be near the showroom for new cars or near a busy location.
    3. Surface
      1. All pavements, roads and car parks must be asphalted, or pedestrian paths may be paved.
      2. The space where the vehicles intended for sale are located must be at least reinforced (gravel).
    4. Identification of the floor space for used vehicles
      1. Every floor space must be unquestionably marked according to the template and instructions of the Import Volkswagen Group in order to ensure uniform identification of the used car programme.
  2. Staffing requirements
    1. Dealer
      1. There must be at least one dealer on the floor for an annual volume of sale of up to 150 vehicles.
      2. If the sale of used cars exceeds the aforementioned level, a dealer specialised only in the sale of used cars, who will not perform any other function in the company, must be assigned.
      3. When the annual volume of sale exceeds 300 vehicles, another dealer has to be assigned.
    2. Sales Manager
      1. When the annual volume of sale exceeds 1,000 used vehicles, a sales manager has to be assigned to coordinate the operation of the entire department. The sales manager will not perform any other function in the company.
    3. Technician
      1. In order to determine the technical condition of the vehicle at the receipt, a vehicle condition report has to be executed. Thus, a technician has to be assigned to execute technical inspection and fill in the vehicle condition report.
      2. If the total number of sold used cars exceeds 300 vehicles per year, the technician will be assigned exclusively to the department for the sale of used cars.
    4. Administrative Clerk (Dealer’s Assistant)
      1. In order to ensure correct records, registration and deregistration of vehicles at the transportation department of the Czech Police and arrangement of leasing contracts, one employee has to be assigned to take care of the complete used car agenda. This employee will be also responsible for reporting for the Import Volkswagen Group and for the website in the future.
      2. In relation to the number of sold used cars per year, it is also possible to employ this person only half-time (however, when the number exceeds 300, this employee has to be full-time).
  3. Equipment of the showroom, office and technical equipment
    1. Location of the office of the used-car showroom
      1. The office of the used-car showroom must be located in a place that provides customers with easy access and the dealer with an overview of what is happening on the floor space.
    2. Equipment of the office of the used-car showroom
      1. Each office has to be furnished and equipped with a computer, telephone and fax.
      2. The computer has to have at least the Pentium processor and the Windows operating system with a connection to the Internet.
    3. Software for pricing vehicles
      1. The dealer has to have software for pricing vehicles installed.
    4. Technical equipment
      1. In order to determine the complete technical condition of the received vehicle, it is necessary to reserve a jack that will also be used for technical inspections and the execution of vehicle condition reports. The jack should be located in a place where it is also accessible to the customer.
  4. Display of vehicles for sale Display of vehicles for sale
    1. Offer of used cars shown
      1. The complete offer of the shown used cars should include the entire pallet of vehicles with regard to the price, mileage and age.
      2. It is not permissible to include vehicles in the complete offer that have not been imported into the Czech Republic by an official importer, i.e. individual imports, and vehicles whose origin is not quite clear.
      3. The dealer must be able to guarantee 100% origins of the vehicle to the customer and such a technical condition as recorded in the vehicle condition report.
    2. Condition of the shows cars
      1. The shown used cars intended for sale must be unquestionably in an excellent visual condition. The technical condition must be recorded in the vehicle condition report.
    3. Identification of the shown used cars
      1. All used cars intended for sale must be marked with the price, leasing offer and description of the vehicle (mileage and equipment).
      2. The markings that represent a part of the overall identification of the point of sale will be prepared according to the template of the Import Volkswagen Group
    4. Arrangement of the shown vehicles
      1. All vehicles must be shown on the floor space so that they represent a uniform whole and attractive presentation.
  5. Technical condition inspection
    1. Technical condition inspection, “Vehicle Condition Report” Technical condition inspection
      1. To determine the preliminary purchasing price, the vehicle has to be visually and technically inspected. The technician takes over the vehicle from the customer and places it on the jack. Together with the customer, the technician checks the whole vehicle and records all deficiencies in the “Vehicle Condition Report”.
      2. The technician prepares a budget for repairs of the recorded defects as soon as possible. If the vehicle is not of a concern make, the technician determines the budget after a consultation with a relevant authorised service.
      3. The acceptance of the vehicle also includes inspection of the service book. The fact whether or not the vehicle is equipped with one will influence the purchasing price of the vehicle in question.
      4. The customer will receive copies of all the documents regardless of whether he or she will sell the car or not. The customer will receive a copy of the purchase contract only if the transaction takes place.
      5. The customer does not leave with empty hands and can use the documents for his or her information.
  6. Incorporation of the used car in the sale
    1. Elimination of defects
      1. If the vehicle is already owned by the dealer (it has been purchased), it is first necessary to eliminate any defects recorded in the Vehicle Condition Report.
      2. The repair must be executed as soon as possible after the purchase in the dealer’s interest. If the time to repair is significantly extended, the vehicle loses its value and the profit decreases.
    2. Cosmetic preparation
      1. The vehicle must also be prepared visually prior to the inclusion in the sale. We recommend following these basic points in this process:
        1. Complete interior cleaning, including the upholstery, washing the windows also from the inside, cleaning the boot
        2. Complete exterior cleaning, including the wheel disks, engine and bottom part of the vehicle
        3. Removal of all stickers both on the inside and outside
        4. Polishing the bodywork and tyres
    3. Marking the vehicle with price and incorporation in the sale
      1. When all the aforementioned tasks have been completed, the vehicle can be marked with the price, description and leasing offer.
      2. The dealer undertakes to offer vehicles for prices that correspond with the current market value in the given region.
      3. The dealer places the repaired, cosmetically prepared and marked vehicle in the complete offer and puts the vehicle on display at a designated place.
      4. The dealer will only display vehicles that meet the defined requirements; it is not possible to include any other vehicles in the Das WeltAuto brand.
  7. Test drive and sale of the used car
    1. Active approach of the dealer to the buyer
      1. Active approach to the sale of used vehicles is the basic prerequisite for ensuring a high number of sold used cars.
      2. The first step after accepting a vehicle for sale is to check the customer database. Every dealer keeps an overview of customers demanding a particular type of car that was not offered at the time of their visit or phone call. The dealer compares the customer database with the current offer to see whether or not the vehicle incorporated in the sale has a prospective buyer. If yes, the dealer contacts the customer and invites him or her for a test drive. If no prospective buyers are registered for the vehicle, the test drive needs to be actively offered to all other potential buyers.
    2. Test drive – foundation of success
      1. Every dealer in his or her own interest automatically and without being asked offers a test drive to all prospective buyers.
      2. The dealer has to arrange representation in the showroom for the time of the test drive with the customer. There is no better sales argument than a test drive.
    3. Sale of the used vehicle Sale of the used vehicle
      1. The dealer who is in contact with the customer negotiates the selling price, shows the customer the “Vehicle Condition Report” and explains leasing and insurance terms and condition.
      2. The dealer issues an invoice for the buyer and when it has been paid, the dealer arranges deregistration of the vehicle at the transportation department of the Czech Police.
      3. The buyer receives a copy of the “Vehicle Condition Report” when taking over the purchased vehicle. The customer personally collects the deregistered (or registered) logbook or the logbook can be mailed to the customer upon deregistration or transfer at the transportation department of the Czech Police.
    4. Feedback
      1. Every dealer contacts the new owner of the vehicle for a feedback within customer care no later than 4 weeks from the handover of the vehicle. The dealer records such contacts in a specifically designated folder. The buyer receives a copy of the “Vehicle Condition Report” during the takeover of the vehicle. The customer personally collects the deregistered (or registered) logbook or the logbook can be mailed to the customer upon deregistration or transfer at the transportation department of the Czech Police.
  8. Standards for the point of sale
    1. Navigation system
      1. Every point of sale has to be unquestionably marked according to the template and instructions of the Import Volkswagen Group in order to ensure uniform identification of the used car programme. The entire area of the used-car showroom should be near a new car showroom or near a busy place. You can use road signs to mark the access road to the showroom – direct, left, right.
    2. Marking the point of sale – outside/inside
      1. Flag:
        Flag
      2. Illuminated advertising,
        sticker or billboard:

        Illuminated advertising, sticker or billboard

        Sign with the website for a fence:
        Sign with the website for a fence
      3. Značení vozů a prodejního místa
    3. Marking vehicles
      1. Offer of shown used vehicles
        1. The complete offer of shown used cars should include the entire pallet of cars with regard to the price, mileage and age.
        2. It is not permissible to include vehicles in the complete offer that have not been imported into the Czech Republic by an official importer, i.e. individual imports, and vehicles whose origin is not quite clear.
        3. The dealer must be able to guarantee 100% origins of the vehicle to the customer and such a technical condition as recorded in the vehicle condition report.
      2. Condition of the shown vehicles
        1. The shown used cars intended for sale must be unquestionably in an excellent visual condition. The technical condition must be recorded in the vehicle condition report.
      3. Identification of shown used cars
        1. All used cars intended for sale must be marked with the price, leasing offer and description of the vehicle (mileage and equipment).
        2. The markings that represent a part of the overall identification of the point of sale will be prepared according to the template of Import Volkswagen Group s.r.o – licence plate underlay, licence plate, vehicle marking.
        3.         Blue licence plate
          Blue licence plate
        4.         Orange licence plate
          Orange licence plate
      4. Arrangement of the shown vehicles
        1. All vehicles must be shown on the floor space so that they represent a uniform whole and attractive presentation.
        2. It is not permissible to include vehicles in the complete offer that have not been imported into the Czech Republic by an official importer, i.e. individual imports, and vehicles whose origin is not quite clear.
        3. The dealer must be able to guarantee 100% origins of the vehicle to the customer and such a technical condition as recorded in the vehicle condition report.
    4. Marking the dealer’s showroom
      1. The dealer’s showroom must also meet certain standards:
        1. Location of the office of the used-car showroom
          1. The office of the used-car showroom must be located in a place that provides customers with easy access and the dealer with an overview of what is happening on the floor space.
        2. Equipment of the office of the used-car showroom
          1. Each office has to be furnished and equipped with a computer, telephone and fax.
          2. The computer has to have at least the Pentium processor and the Windows operating system with a connection to the Internet
          3. The dealer’s place has to be marked with an “Das WeltAuto” sign, whether hanging or placed on the desk:
            table sign
        3. Software for pricing vehicles
          1. The dealer has to have software for pricing vehicles installed.
        4. Technical equipment
          1. In order to determine the complete technical condition of the received vehicle, it is necessary to reserve a jack that will also be used for technical inspections and the execution of vehicle condition reports. The jack should be located in a place where it is also accessible to the customer.
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